How can using the phrase Happy Families actually hurt women and set feminism back? Jayanthi Kuru-Utumpala and Zainab Ibrahim from Chrysalis--a CARE affiliate in Sri Lanka--tell us lessons learned from the EMERGE project engaging men and boys, and working with feminist groups. Some key lessons: let local groups take the lead, engage with respect and humility, and pay attention to your wording. Concepts need to translate not just in language, but also in ideology. Also check out the paper on working with social movements, and how we can improve women's rights by taking a back seat.