Cozy with the context

Monalisa Salib wants you to get cozy with the context. If your theory of change is full of assumptions and logical statements that could easily be true anywhere in the world, it's probably not going to work. Only by understanding the context where we operate and respecting the actors and the expertise in that context will real change happen. That means knowing the specific players, actors, and dynamics where change gets done. Another tip she has for you: people matter more than process, and technical solutions will never be enough.