CARE Failing Forward

Design For Everyone, Not for Experts

October 30, 2019

"You need to design for real people, not for experts." "Be ruthless with what you really need, and what's just nice to have" Isadora Quay from CARE's Gender and Emergencies work discusses CARE's Gender Marker, and all of the attempts it took to get to a tool that would actually work for the organization, not just the experts. It's about building tools that can turn everyone into a gender champion, and not tools that contain everything. The other secret? Design on a napkin!

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